Problem Definition

Current Structural Problems in the Fandom Market

The current fandom ecosystem suffers from several fundamental structural issues:

1. Fans contribute most of the ecosystem’s value but receive no rewards

Fans produce and distribute:

• Memes

• Edited video clips

• SNS promotional content

• Merchandise showcases and reviews

Despite generating millions of pieces of content, the economic benefit is captured almost entirely by corporations and platforms, while fans receive no compensation.

2. Fan participation is not reflected in official content decisions

Key creative decisions such as:

• Concept direction

• Choreography

• Styling

• Music video production

are typically made internally by agencies, with fan opinions rarely incorporated in a meaningful way.

3. Counterfeits and fraud are increasing in the digital and physical goods market

Examples include:

• Fraudulent resale of physical merch

• Counterfeit photocards

• No trust-based P2P trading system to verify authenticity

This lack of infrastructure makes the fandom goods market unsafe and highly fragmented.

4. Lack of utility in the meme-coin market

Although meme coins surged to multi-billion-dollar market capitalization between 2021 and 2024, most still lack clear utility, resulting in very low long-term survival rates.

Due to their limited real-world use cases, most meme coins depend heavily on:

• Twitter virality

• Influencer mentions

• Major exchange listings

• Strength of the narrative or meme

This leads to major systemic problems:

• Prices fluctuate dramatically due to external hype

• No sustainable user demand without utility

• Projects are often abandoned by developers

• No foundation for long-term investor growth

Ultimately, the core strength of meme tokens — community participation — fails to translate into real economic value due to fundamental structural flaws.